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Posts tagged ‘Advertising’

Sex Sells

“Advertising is the rattling of a stick inside a swill bucket”

George Orwell 1903-50:attributed.

To start with I am neither a feminist nor am I prude, and I don’t live in one of the Bible Belts.

I belong to the generation that changed the attitude of the world especially towards sex and now I’m hopping mad.

When is the advertising world going to stop using sex to sell everything.

Whatever it is from cat food to cars there just has to be an underdressed woman accompanying the picture or film.

Do the Advertising Specialists just have one track minds,or doesn’t witty and clever advertising exist, or sell any more.

In this part of the world we have been living for a while with this, but it seems to me more and more of the advertising films are taking on a pornographic element (and I have seen enough to know what I’m talking about) only to end up with the highlight being some kind of cleaning substance.

When are women going to start objecting to this kind of sexual abuse that makes money for some at our expense ?
Today I saw a picture of the new advertisement that will hail the winter timetable for the once noble Swiss Airlines. It was a well taken photo of last years “Miss Switzerland”, looking almost like Eve, (except she didn’t wear 14cm. Stiletto heels,) and lying in an oversized Champagne glass. “FLY SWISS” the caption.

Wasn’t quite sure what they were promising.

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