A new life at 67.Can a woman start all over again?

Sex Sells

“Advertising is the rattling of a stick inside a swill bucket”

George Orwell 1903-50:attributed.

To start with I am neither a feminist nor am I prude, and I don’t live in one of the Bible Belts.

I belong to the generation that changed the attitude of the world especially towards sex and now I’m hopping mad.

When is the advertising world going to stop using sex to sell everything.

Whatever it is from cat food to cars there just has to be an underdressed woman accompanying the picture or film.

Do the Advertising Specialists just have one track minds,or doesn’t witty and clever advertising exist, or sell any more.

In this part of the world we have been living for a while with this, but it seems to me more and more of the advertising films are taking on a pornographic element (and I have seen enough to know what I’m talking about) only to end up with the highlight being some kind of cleaning substance.

When are women going to start objecting to this kind of sexual abuse that makes money for some at our expense ?
Today I saw a picture of the new advertisement that will hail the winter timetable for the once noble Swiss Airlines. It was a well taken photo of last years “Miss Switzerland”, looking almost like Eve, (except she didn’t wear 14cm. Stiletto heels,) and lying in an oversized Champagne glass. “FLY SWISS” the caption.

Wasn’t quite sure what they were promising.


Comments on: "Sex Sells" (3)

  1. Tom Awtry said:

    Couldn’t Agree With You More!

    Any more it’s difficult to find the substance of the advertisement versus the sex overtones, which are unrelated to the product or service. The backgrounds and settings are sometimes more interesting than the product, service or individual attempting to attract your attention.

    Enough Said!

  2. Hi,
    I was proud to be part of the liberation movements of the 70s – just missed out on the beginnings in the 60s. But if we thought it would turn out like this, would we have bothered?
    I think we still would. Yes, business sells sex with everything, and much sex is ‘in yer face’ today. I hate it. But perhaps it is the extremeness that is wrong, not the liberation.

  3. Hi there,
    It all rather like the story of Pandoras’box. Luckily hope couldn’t escape.

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